Ikea turns to ecommerce sites amidst Amazon/Whole Foods Deal and starting its own clothing line.

Ikea turns to ecommerce sites amidst Amazon/Whole Foods Deal and starting its own clothing line.

Ikea turns to e-commerce sites amidst Amazon recently moving into groceries with its $13.7bn acquisition of Whole Foods and starting its own clothing line.

Ikea has become the latest big-name retailer to radically overhaul its sales strategy in the face of online competition, launching a test to sell its flat-pack furniture through big e-commerce websites amid a fall in visitors to its out-of-town outlets.

Torbjörn Lööf, chief executive of Inter Ikea, said the decision to turn to online retailers — which could include Amazon and Alibaba, though he declined to comment on who he would be working with — is part of a broader overhaul that has also forced the company to turn to new types of stores, particularly in city centres.


The e-commerce market is shifting and companies are starting to become aware of the shift.

References:
https://www.ft.com/content/f7e09902-acf0-11e7-aab9-abaa44b1e130?mhq5j=e6